Jodi L. Drew
Founder, Creative Do’er, Details Enthusiast
Buffalo, New York
Growing up, my toy box was filled with paints, glue, crayons and endless art supplies. Crafting and DIY’ing is in my DNA and has always been my way of life (thanks mom!). I was drawing through my teens and excelling in art classes through high school. At the time, I thought the art classes were just an easy A+ to fill my schedule but I realize now, I was developing my passion.
I had decided on Buffalo State College to pursue a Bachelors degree. My freshman year was spent as a marketing major. I loved the curriculum but it left me unfulfilled. The thought of conceptualizing campaigns and passing it off to someone else to execute, rubbed me the wrong way. I wanted to follow through in the process and after doing some research, I learned that in most cases, a graphic designer takes on that roll. That is when my passion and career collided and I realized I can make a living doing art and I haven’t stopped since.
Upon graduating with a Bachelors of Fine Arts in Communication Design, I started freelancing on the side, while still holding full time design jobs. Freelancing quickly took off with word of mouth clients and that is how Anchored By Design was born.
My day job is designing for a real estate development company as their Graphic Design & Brand Specialist. This in-house position has rounded out my creative portfolio with traditional, corporate collateral and has taught me the ins and outs of marketing. It’s allowed me opportunities to wear many hats on different projects, such as, photographer, project manager, creative director, etc., and excel in rolls I haven’t encountered before.
When I am not at work, I am at my home office working on all things Anchored By Design. I eat, sleep, and breath creative design so most days it doesn’t even feel like work. I’ve met AMAZING entrepreneurs along my journey and any chance I get to help build their brand, I want to be a part of it. I’ve created logos, business cards, promo items, menus etc. for local and national clients.
I started working closely with Buffalo Indie Weddings who publishes an annual bridal magazine called With Love. I designed all three issues of this magazine cover to cover. It was an experience in itself that I’ll forever be grateful for. It was their bridal clientele reaching out and wanting me to create unique, non-traditional wedding invitations that had grown my business in a direction I didn’t see coming but embraced dearly. Designing wedding stationery for some of the coolest couples around, has taken my creativity to a new level. I am constantly competing with myself to do something new, different, and memorable for their wedding guest.
Due to the time I’ve spent in diverse industries in the creative design arena, I am able to adapt quickly to new brands, clients or creative direction. My experiences are drawn from the direct development, management and implementation of client campaigns in the areas of: advertising, publications, corporate development, event planning, signage, project management, trade shows, creative marketing, social media, typography, photography, paper products, stationery, and packaging.
I continue to receive positive feedback on my ability to lead a team with creative new ideas, implement process improvements for efficiency, stay extremely organized, and am relied on for my eye for details. A quick deadline is something that I am not a stranger to. I have the confidence, experience and skill set to produce work in a fast paced and fluid environment.
I focus on solutions that are unique, intriguing, and eye catching to the clients needs. I have a passion to create designs that speaks for itself. At equal importance, I give my clients a personal one-on-one experience while creating designs that provides the face to their company or wedding.
Some would say that I am cat obsessed and I would have to agree! My little fur assistant designers, Pistachio and Vega, hang at my feet while I spend my days designing.
When I am not designing, I love to be in the kitchen cooking. I joke that I will be on the TV show “Master Chef” one day, so I am always trying new cooking techniques, cuisines, or dishes that I have never tried before.
The one person who LOVES my unrealistic “Master Chef” goals is my husband Chris. (so much so he even included my cooking in our wedding vows.) He is a driving force in my career and doesn’t complain one bit if I spend all nighters on the computer to meet a deadline for a client. His support for my passion comes easy because he is creatively driven as a motorcycle mechanic and builder. If you asked me 5 years ago if I would ride, let alone own, a motorcycle, I’d laugh uncontrollably. But Chris’ passion was contagious and I love clearing my mind while on two wheels.